Limited Editon SpongeBob X ICECREAM Clothing Collection @Pharrell + @NickelodeonTV


Global Streetwear e-retailer, Karmaloop is set to release the highly-anticipated Spongebob Squarepants X ICECREAM Brand Capsule Collection conceptualized by Nickelodeon and World-Renowned musician, producer, fashion designer, and self-proclaimed SpongeBob Squarepants enthusiast, Pharrell Williams. The collaboration came about after Karmaloop founder and CEO, Greg Selkoe, aware of Pharrell’s love for the cartoon, introduced Nickelodeon to him […]

Toronto Fashion Week Diaries (part one)

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With each passing year, there seems to be more fashion weeks popping up around the world. Although, it’s a new kid on the block, Toronto’s fashion week can be seen as a veteran (of sorts). While not as large as the main four (Paris, Milan, New York, London), it still manages to produce a lot […]

Gucci Cruise 2013 Collection | Lookbook


Luxury Italian fashion house Gucci is busy with their upcoming 2013 releases. The Spring ’13 Cruise collection is first up for the new year, featuring lightweight garments that make an easy transition from cool weather wears to threads geared for warmer temperatures. Furthermore, a new range from Gucci doesn’t just offer clothing. Luggage, eyewear, and […]

Gilbert and Lewis fall/winter 2012 collection


The start of fall in the northern hemisphere means shorts and t-shirts have been packed away and the woolly separates and multiple layers were already pulled out of storage to keep warm on chillier days. Previously featured in a previous Bello Magazine (download it from iTunes), the fall/winter 2012 collection from Gilbert and Lewis is […]

Drew Roy Does Right


Yes this new issue of BELLO mag brings you an amazing insight in the life of Falling Skies’ Drew Roy. Alabama native, Drew Roy seems to be on the right path to conquering Hollywood. Step one: move to L.A. and do a few indie projects. Step two: land a couple of choice cable roles (Nickelodeon’s […]

What is Your Skin Color IQ?


The new technology is described as the most advanced matching solution available in North American beauty retail. SEPHORA + PANTONE COLOR IQ is the first and only beauty system to scan the surface of your skin, assign an official PANTONE® SkinTone™ number, and match a scientifically precise foundation shade from Sephora’s 1,000 foundations, brands and […]



To celebrate the London 2012 Summer Olympic Games with style, Opening Ceremony have teamed up with Adidas Originals to create a premium capsule collection. The playful range is almost completely unisex and draws inspiration from sportswear of the 90s, meaning there are plenty of bright prints and strong silhouettes. For more info on this collection […]

Why Jeans Continue to be The Perfect Choice – Even in Summer


The right pair of jeans will never fail to make us feel good. They show off our figures, hide away any flaws and go with pretty much anything. If you’re yet to become acquainted with such a pair, you need to read on! No matter what your size or shape, there is a great pair […]

“Army of Suitors” Infiltrate Los Angeles


Is this what they call, …. hhhhmmmm,…. successful marketing ? YES, yes it is, at least to us. Identically dressed groups of male models in ACNE suits and Converse sneakers will ride through the streets of Los Angeles on custom white bicycles to promote the second season of USA’s SUITS. The urban spectacle is part […]



NBC FASHION STAR IS ONCE AGAIN SEARCHING FOR THE NEXT BIG BRAND IN FASHION!! The series will give 12 unknown fashion designers who range in experience the chance to win a multi-million dollar prize to launch their own collections in three of America’s largest retailers! They are currently casting talented designers who know how to […]


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