Coty Inc. And Katy Perry Announce Fragrance Partnership


Coty Inc., a new emerging leader in beauty, announced today the signing of multifaceted singer, songwriter and entertainer Katy Perry to develop and market her own line of signature fragrances. As part of the project, Coty will also distribute the artist’s successful existing fragrance portfolio, comprised of Purr and Meow!, effective immediately.

Perry joins Coty’s impressive list of brands that include Calvin Klein, Chloé, Marc Jacobs and Playboy, among many others.

Eight-time Grammy nominee Katy Perry is one of the best-selling recording artists of this era. Her monumental album Teenage Dream, which has sold more than 5 million copies and 50 million single downloads to date, has remained in the Top 40 album charts since its release two years ago. Perry is a global superstar, touring the world with sold out arenas, including 124 live shows in her 2011 California Dreams tour. The tour is documented in this summer’s hit 3D feature “Katy Perry: Part of Me,” which is already the fourth biggest music documentary of all time.

“We are thrilled to have an artist as creative and talented as Katy Perry join us at Coty,” said Renato Semerari, president, Coty Beauty. “Katy is original and daring—her unique approach to music and life will serve as the inspiration behind her innovative new scents and allow us to explore new avenues of scent creation.”

“I am honored to be working with Coty, which has produced some of my favorite fragrances,” said Perry. “I’m excited to share what’s next in my perfumed world as well as making Purr and Meow! more accessible worldwide!”

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Comments

  1. I hope she comes up with something original and creative. Coty has built most of its business in the last 100 years (if not more) doing celebrity fragrances. My personal favourite is Lovely by SJP.

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