Armani Jeans / Redefining Denim


Armani Jeans has always been the most free and rebellious of the Armani clothing lines; with denim at the nucleus of what they do mixed with an exciting colour palette, there’s a young, vibrant energy around the brand. For Autumn/Winter 2012 they’ve embraced that fully by focussing on one thing that denim goes hand-in-hand with – rock and roll.

The campaign was shot in timeless black & white by Takai Takmoto and features models Bambi Northwood Blyth and Sean O’Pry. To provide the perfect soundtrack, they turned to British indie band The Vaccines and their track ‘A Lack of Understanding’ which fits perfectly over the top of the short promo vid.

It’s an exciting campaign to match some of the most visually appealing products to have been put out by Armani Jeans in recent seasons. The clothes we’re talking about include the much-loved interestingly printed tees, brilliantly tailored casual shirts, the staple denim portion of the collection and many more knits, polos etc. in between! The latest Armani Jeans collection is at Northern Threads

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