For the launch of Encounter with Alexander Skarsgård, Calvin Klein invites you to participate in the “Dare to Encounter” on-line journey [starting on September 4th] when you visit ENCOUNTERCalvinKlein.com you can compete in a series of sophisticated virtual challenges that unlock pieces of actor Alexander Skarsgård and super model Lara Stone’s story.
“ENCOUNTER Calvin Klein, on counters in September. This sensual woody fragrance will come alive with a print and TV campaign featuring actor Alexander Skarsgård. The ENCOUNTER Calvin Klein campaign tells the sophisticated story of unresolved tension and desire between a man and a woman, portrayed by alexander skarsgård and lara stone. a modern take on classic film noir – the dark and mysterious creative unfolds through a complex game in which the man ultimately remains in control of his desires, leaving the story open to infinite possibilities.”
Rendez vous September 4th for more …
